WHY CRM FAILS TO MEET OBJECTIVES

why CRM fails to meet objectives and key results:

70% CRMs in Europe fail to meet objectives.

The factors behind these failures are:

 

1. Not defining clear objectives.

2. Poor data quality.

3. Not attaching measurements to the objectives.

4. Over-customization of CRM.

5. Insufficient training.

6. No incentive for employees to use the system.

7. Poor user buy-in.

8. Failure to align the business operations across sectors.

9. Not planning for change.

These features will help you how to address the issues.

1. Make it easy for sales and marketing to spot selling opportunities by offering data in a single view.

2. Make the system easy to maintain.

3. Include solutions based on refreshed, duplicate-free data.

4. Link to unstructured data with news and social media alerts.

5. Get buy-in from the whole business.

 

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