Inventory management, which involves decisions on quantity, quality, timing, transportation, product specifications and more.

Customer service, because the customer is king!

A Transportation system that is efficient and rapid.

Kraft Foods’ Supply Chain needed to contribute excellent operational support while keeping costs in check. They addressed the challenge with a “Service Excellence Program me” that addressed the following.

PERFECT ORDERING and perfect management of the retail requirement from end-to-end.

KNOWLEDGE EXCHANGE and a thorough understanding of the Supply Chain from end-to-end by all partners.

SEASONAL PLANNING that ensured the Supply Chain coped with high volume special events easily.

A DELIVERY INTERFACE that helped Kraft Foods and its partners understand each other’s distribution operations.

GREAT PEOPLE, without which managing a Supply Chain relationship is impossible.

Maintain OPTIMAL INVENTORY, which is vital to satisfying demand.

DATA ALIGNMENT, which helped all partners have uniform information about a given product.

VARIANT MANAGEMENT, which helps manage change and even as product variants change.

CONSUMER SATISFACTION, which involves delivering a high quality product and managing the brand experience.

By focusing on perfect management of customer service, inventory and people. Kraft Foods has improved service levels and reduced Supply Chain costs. Anyone can use these learning and improve their supply chain with time.

 

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