MERITS OF CRM IN SAP BUSINESS ONE / SAP B1
18 REASONS WHY AN ORGANIZATION NEEDS CRM
1. BUSINESS PROCESS AUTOMATION
Automates sales marketing and service processes to reduce human error
2. BETTER LEAD TO CUSTOMER CONVERSION RATIO
Tracks all customer interactions and turns the lead into a customer
3. PERSONALIZED PRODUCT CONFIGURATION
Allows to customize products according to zone or country or industry or age group
4. CAMPAIGN MANAGEMENT
Reduces campaign cost, analyzes campaign data and forecasts future marketing strategy
5. CUSTOMER SEGMENTATION
Divides customer base into groups that share similar characteristics such as age, buying pattern, geography
6. SHORTER SALES CYCLE
Helps sales person to track all leads and communicate effectively to complete sales process quickly
7. SOCIAL MEDIA MARKETING
Helps business to run and track social media campaign
8. CUSTOMER SERVICE IMPROVEMENT
Automates service processes to deal with customer complaints or suggestions
9. INCREASE CUSTOMER LOYALTY
Helps an organization to increase customer satisfaction and loyalty
10. CUSTOMER COMMUNICATION
Automates customer communication
11. TASK MANAGEMENT
Creates and assigns tasks among employees based on their skill, availability, geography
12. CUSTOMIZED ESCALATION MATRIX
Helps to increase sales run campaign address customers issues on time
13. UTILIZATION OF COMMUNICATION CHANNELS
Communicate with customers via their preferred channels
14. BETTER DATA PROTECTION
Customer data visibility as per users role and responsibility
15. BETTER TRACEABILITY MATRIX
Generates reports and analyzes data
16. MOBILE COMPATIBILITY
Helps employees to access customer data using their smartphones or tablets anywhere anytime
17. COST-EFFECTIVENESS
Saves time, manual activities and other resources like paper
18. TEAM COLLABORATION
Unites various departments (likes sales, marketing, service) within an organization
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