What’s that we are talking about? Let us say every company spends lot of money on the sales and marketing activities. Activities like creation of websites, ads, advertisements in print media, like magazines and so on, activities like participation in trade fair and conducting sales and marketing events. How does a company know which of these sales and marketing activities is getting a good response? Or is it very effective? We have got a solution for this problem through SAP Business One. Our solution on SAP Business One can record all the expenses which have been made for various sales and marketing activities in a company. Each of these sales and marketing activities have separate screens where we get to know about the responses. For example if a company participates in a trade fair they get lots of contacts which can be converted into a list and uploaded in SAP Business One. SAP Business One has got a provision to follow up every contacts and it can also mark if there is a response. SAP Business One can give a very detailed report on the response rate. SAP Business One can convert those responses into proposals and proposals into orders, based on which SAP Business One can give you a report which can clearly indicate what was the money spent on a particular marketing/sales program versus what was the income generated. Thus showing the company ROI. Not only this, it also helps the company to understand which was the most effective marketing/sales activities which got them the best results.