CRM ELEMENTARY UNITS AND STANDARDS
CRM Elementary Units and Standards:
ADOPTION
● Planning and communication
● Embraced by top performers
BUSINESS PROCESSES
● Aligned with sound strategy
● Customer-centered
● Identify unique needs
● Make trade-offs
COMMUNICATION
● Reflects your target customer
● Tailored to value proposition
● More human; less robot
● Frequent and rapid
DATA-DRIVEN
● Enable continuity
● Measure relationship ROI
● Empower difficult choices
● Proactive decision making
EXPERIENCE
● Technology driven
● Trumps product and service
● Defined by unique needs
● Supported by value proposition
FEATURES
● Super-user tested
● Implement in phases
● Automate tasks
● Seamless integration
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