HOW WILL CRM IMPROVE YOUR BUSINESS:

CRM will be at the heart of digital initiatives in coming years. This is one technology area that will definitely get funding as digital business is crucial to remaining competitive.

WHAT IS CLOUD-BASED CRM?

Cloud-based CRM refers to any customer relationship management (CRM) technology that can be utilized by end users through the internet. This means that CRM tools, software, and customer data can be accessed by the organization with the use of cloud computing technology.

HOW DOES IT WORK?

Vendor sets up CRM
Vendor provides access levels
User logs in to the software via web-based tools
User may download the CRM’s mobile apps
User can access CRM on computer, smart phones, & tablets

CORE FUNCTIONS OF CRM

CUSTOMER DATA MANAGEMENT

Store customer information and other relevant documents

REPORTING

Track performance, progress, and productivity

WORKFLOW AUTOMATION

Standardize business processes

INTERACTION TRACKING

Document conversations via email, phone, social media, etc.

ARE ORGANIZATIONS USING THIS?

Yes! 70% of organizations believe that cloud computing-including CRM-is delivering operational efficiencies and cost savings today.

BUSINESSES USING CLOUD-BASED CRM TODAY:

52% sales & marketing
51% customer care

BUSINESSES PLANNING TO ADOPT CLOUD-BASED CRM IN THE NEXT 18 MONTHS

33% sales marketing
32% customer care

FORECASTS:

U.S $23.9B CRM software revenue
49% of that comes from cloud-based deployments

TODAY

40% of CRM deployments are cloud-based. In 2015 Predicted to reach 50%

MOBILE CRM

Applications are expected to grow by 500% in 2014

WORLDWIDE SOFTWARE SPENDING BY SUBSEGMENT

26% sales
20% marketing
37% customer service & support
17% e commerce

WORLDWIDE BIGGEST SPENDERS BY INDUSTRY

Communications, media & IT services
Manufacturing, including consumer packaged goods (CPG)
Banking securities

SPECIAL NOTE:

Cloud-based CRM is ideal for small businesses, especially those without an in-house systems administrator who can manage on-premise CRM solutions.

The vendors of cloud-based CRM are responsible for all technicalities involved, so what business is required to do is simply use the software.

WHAT ARE THE BENEFITS?

Access from anywhere
Scale up or down, depending on needs
Integrated mobile apps for Android & IOS
Integrations are easier to initiate and maintain
Collaboration thru multiple accounts and devices
Data is backed up in more than one location
Easy documentation of social interaction
Reduced software and operational costs
Furthering the “green movement”
Gain greater customer insights
Customizable to businesses
Track the full customer life-cycle
Increase sales; improve customer service, internal communication, budgeting, retention and more.
Increase in productivity 14.6%
3 in 10 mobile users reporting productivity improvement by more than 20%
ROI on CRM projects is: $5.60 for every $1spent