Every growing business needs more and more orders to be fulfilled to increase its revenue. This cannot be done through the existing customer base, we need new customers to come in so that we can sell more. This means that we will have to generate enough leads which can be converted into customers. So lead generation, lead nurturing, and lead conversion becomes very important. Lead management is an important aspect of growing a business. We need to make sure there is a robust and strong system available to properly manage lead growth. So the question is does your ERP system do lead to growth management? Or do you have software systems that can manage your lead growth?

 

Well, SAP Business One has a robust lead management system. How does it do this? It has got a provision where any new leads generated can be entered into the SAP system. The system has the capability to remember the date and time it was created and it can create activities, reminders, and follow-ups for a new lead to make sure that the lead is constantly perceived, followed-up, and convinced to get converted into a customer. This particular activity of entering a lead into the system and then driving them to conversion by having regularly followed-up by the system can not only be done on a computer or a laptop, but also from a mobile so the salesman or the sales people or the sales workforce on the field can meet new leads in the market and have them entered into the SAP Business One system right through their mobile phones hassle free before they forget it and SAP Business One kind of sets up a follow-up mechanism where in it throws up alerts and reminders to the sales people or the sales team to follow a lead until it gets converted into a customer.

 

Well for the management SAP Business One can generate a wonderful report which tells them month on month for a past 12 months, how many leads were generated in a month? And how many of them were converted into customers by booking a sale order? This report basically gives them complete understanding of leads being generated and converted with conversion ratio. It also lets them know the efficiency of the sales team in generating a lead and converting them into customer. Not only that, SAP Business One graph shows you the performance of the past 12 months which gives you an idea on increasing and decreasing trends of leads being generated and leads being converted. Nothing like this before has been done in any mid-size ERP software’s. This is a feature which has been exclusively developed by Emerging Alliance on SAP Business One platform so that customers can really benefit out of it. Now you have an ERP system or a software system which can exactly tell you how much leads have been generated? How many of them have been nurtured? And how many of them have been converted? Now SAP Business One system can tell your exact performance on the lead management.

 

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