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BENEFITS OF USING A CRM

BENEFITS OF USING A CRM

BENEFITS OF USING A CRM

WHAT ARE THE BENEFITS OF CRM SOFTWARE :

CRM is expected to reach a $36.5 billion market worldwide in the next 3 years!

1. WHAT IS CRM

  • Drive sales growth by deepening & enriching relationships
  • Compiles information on customers across different channels
  • Provides information on customers buying behavior

2.  CRM USAGE

74% CRM usage increased in 2013
43% of customers use fewer than half the CRM features
72% of users give up extra features for a user-friendly CRM

3. CRM & MARKETING AUTOMATION

42% of CRM user will increase spending in marketing automation
56.1% of SME’s use marketing automation in conjunction with CRM
89% of marketing automation user have integrated it with a CRM system

4. ROI THROUGH CRM

  • The average ROI for CRM is $5.60 for every dollar spent!
  • CRM increases sales by up to 29%
  • Revenue goes up by at least 41% per sales person.
 
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