6 TELL TALE SIGNS YOU DESPERATELY NEED A CRM UPDATE:
Having a constant growth in your business has to be the greatest feeling ever, right? Definitely, and congratulations! While you most certainly can relish in glory of all your achievements, it does not come without the inevitable growing pains. There comes a point where you cannot ignore it no more and you will quickly need to find a better, more scalable way to interact with your customers to compensate for your growth.
Look no further. CRM is the answer. With expectations for providing great customer experiences at an all-time high, your ability to react quickly to customer requests or inquiries, engage effectively across multiple channels, and anticipate customer needs can set you apart from the competition. You can accomplish all this easily with a Customer Relationship Management (CRM) system. You can easily however spot when its high time to implement a CRM.
Whether you have 10 or 10000 people in your organization, irrespective of the size, if you struggle with any of these issues, it’s time to think about using a CRM solution to help better manage your organization for future growth and profitability.
SIGN 1: YOUR SUFFER FROM “WHO’S ON FIRST“ SYNDROME:
If you find that you or your sales team are using Google sheets, spreadsheets, post-it notes on your computer, stacks of business cards on your desk, etc. to keep track of your sales leads, you just might benefit from CRM.
SIGN 2: UNSUBSCRIBES ARE GOING UP AND EVERYONE BLAMES MARKETING:
Complaints are flooding in about duplicate emails and overlapping messages, and you’re losing subscribers, creating and maintaining master marketing lists seems impossible because the most current contact information is sitting in everyone’s outlook.
SIGN 3: YOU DON’T KNOW THE LAST ACTIVITY WITH YOUR KEY CONTACT:
Was a flow email sent? Was a phone call placed within 24 hours? Was the customer complaint or meeting request addressed? You’re not sure who last touched a client, or how far back you let the prospects interest drop off.
SIGN 4: THE WHOLE PICTURE IS FUZZY:
The sales team does its thing and customer services do another. Marketing works with both, but not in the same way. Everyone agrees that bringing these groups together with a centralized, holistic view would benefit the end goals.
SIGN 5: BOB WINS THE LOTTERY AND RETIRES:
Even in today’s technically advanced world, many organizations are at risk of losing their most valuable information and data if key people leave the company, since much of this critical data exists only in spreadsheets or an email system.
SIGN 6: YOUR TEAM IS ASKING FOR A BETTER TOOL:
Even if you don’t sell market or have a formal customer service program, you can still enjoy .Substantial benefits by getting your various departments and employees to use the same business solution and best practice collaboration processes. With the ability to easily share knowledge and work in concert on building a better relationships with your customer, partners, vendors and employees, you will greatly improve your productivity.
No one is in a better position than you to know what will and won’t work for your business. But having the right tools – the ones that help you engage customers where they want and when they want, create smarter campaigns and ensure they reach your target audience, or generate more leads and boost revenue – can take your business to the next level. And that certainly makes CRM systems and CRM software worth checking out.
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