THE CASE FOR CRM

Posted by: RAMAN on  17th July 2017


THE CASE FOR CRM (customer relationship management)

Customer Relationship Management used to be something that sounded scary, but was scarier to implement. Now, as CRM has evolved, it’s easier than ever to get a CRM for your business to help attract leads and convert them into customers.

ESTIMATED                

ROI of $5.60 for every $1 spent
30% of marketers have issues with data sources
Improves customer retention by 27%
Increased productivity by 15% with mobile CRM

CRMs ORGANIZE YOUR FUNNEL

Your leads are everything; both online and in the actual offline world (GASP!). The goal is to create an organized collection of engaged leads from the masses.
  • Search
  • Trade shows
  • Conferences
  • Social media
  • Word of mouth
  • Print
  • Tv/Radio
Many of these people who are introduced through search or social media will remain nameless visitors with no data associated to them.

CRMs MANAGE YOUR HOOKS

Think about all of the ways you can get a lead. A hook is something that will entice a user for him or her to provide their information in exchange of something of interest.
  • Webinars
  • Contact us forms
  • Coupons
  • E-books
  • Free consultations
We’ve given them something valuable in return for their contact information. Our leads are now contacts, and we have data about those contacts.

NOW THE CRM CAN KEEP TRACK OF ALL INTERACTIONS

Name: John Smith
Age:  35
Location: Chicago, IL
Source : Facebook Contest
#Emails Sent: 5
#Emails opened: 3
Lead Strength: Warm

NOW, LIFE IS GOOD WE CAN…

  • Segment our customers
  • Track all communication
  • Report and analyze of the sales pipeline
  • Run cost-benefits of your leads
  • Keep a team scoreboard and assign tasks

AND MUCH, MUCH MORE….

 
Get Started Today at www.emerging-alliance.com
 
Related Blogs: 
6 signs you need CRM                              ►5 core benefits of sales & marketing CRM                           ►Why CRM Fails to meet objectives